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(15) 99629-0855 Good news is meant to be shared! From our headline, you probably already figured out where we ended up, right?
After the successful startup of our products and services applications in the Northeast region, Nutrenzi’s Marketing team joined forces with its communication agency, creating an exceptional strategy to spread the news across the state through our digital media combined with mass media: GloboNEWS Recife.
Nutrenzi across Brazil and its expansion strategy:
For over 17 years, working with 100% national, biotechnological, efficient, customized, cost-effective, and sustainable solutions, our team has always been focused on its expansion strategy. As we have already shared a bit about our history, we did not reach our current level overnight: it required extensive research and development of innovative solutions, combined with bold management.
With representatives and distributors in virtually every corner of Brazil – 17 states – for strategic reasons, our operations in the Northeast region were postponed until the feasibility of expansion was confirmed, based on several market factors.
The moment has finally arrived and, with it, the need to create a “buzz” to capture the attention of several industries operating there and considered a perfect fit for our team.
Why the Northeast?
After carefully mapping the Northeast through several visits, we identified multiple potential clients, such as paper, paint, and beverage factories, as well as resorts and hotels, both north and south of Recife.
These companies consume large amounts of water, generate significant volumes of effluents and, due to technical knowledge and extensive know-how, we understand that they accumulate harmful loads from their production processes, as well as from the high number of employees present, impacting their wastewater treatment plants, grease traps, septic systems (septic tanks, filters, soakaways), piping networks, among others.
Additionally, these companies, with a strong sustainability mindset, are highly committed to complying with CPRH regulations (State Environmental Agency), known for its strict oversight.
Meanwhile, the capital of Pernambuco, which enchants visitors with its cultural identity and natural beauty, celebrated its 484th anniversary in March 2021. A perfect opportunity to celebrate alongside them the environmental care enabled by the application of our products and services in the state's industries.
Interdependence and the combined power of media
As mentioned earlier, once our marketing team was informed about the commercial expansion, they quickly contacted our agency, specialized in digital marketing and communication, to design an aggressive branding strategy and announce our arrival in the region.
Our integrated teams, always deeply analyzing the best scenario, understood that it was time to combine digital marketing strategies with mass media, something we had never done before.
Currently, television programs are increasingly allowing sponsors to integrate their digital channels into commercials and jingles. This is because they already understand consumer behavior — people are constantly on their phones and highly immediate in seeking information of interest.
In this context, one medium does not replace another, but rather complements it and enhances results!
After initial approval from the board, the first step was to break down the campaign planning and design all the content that would compose it. In addition to digital materials, the “highlight” was undoubtedly the commercial and the jingle that would be broadcast on carefully selected programs, together with the GloboNews commercial team: “Em Pauta” and “Estúdio I”, both in the Recife region.
From script to final production!
Hard teamwork has always been the key ingredient to achieving strong performance in everything we do. Let’s recap the 12 steps that led us to this successful outcome:
1st Team brainstorming involving the agency, marketing department, and Nutrenzi’s sales team;
2nd Selection of the production company (Let’s Film) after multiple evaluations;
3rd Development of the initial sketch;
4th Selection of clients and recording locations;
5th Multiple meetings with Globo to align requirements;
6th Jingle production;
7th Final script development;
8th First recording day;
9th Second recording day at headquarters;
10th Voice recording;
11th Final editing;
12th Submission to Globo…
…Commercial #isON!!!
This process took weeks of work and dedication — but it was worth every second!
Curious to see the final project? Even if you're not in Recife, don’t worry — we’ve got you covered. Check out this masterpiece now on our YouTube channel:
Measured results
In less than a month, our agency Noi Digital Marketing has already mapped initial results. In just two weeks, we recorded over 200 website visits via the QR code displayed during the commercial — and many leads generated! #success
Nutrenzi Environmental Solutions and your company
If your business is located in the Northeast region, get in touch with us now! And if you are in any other region of the country, we can also help you with our team of specialists spread across Brazil, ready to provide a diagnosis and the best customized solution for your needs.
